Maybe something about process? How you hand draw/design the imagery first, then you use tools to bring it alive? A little about what is tooling? Tooling leather is the process of working the leather to create relief shapes and designs.
Tooling is great for:
Groomsmen & bridal party gifts
High-end branded corporate gifts
Commemorate special occasions such as, graduation or anniversaries
Celebrating fandom with imagery of your favorite team or show
Customizing your personal items to stand out in a crowd